If you’ll indulge me, I am inclined to be personal today. On one hand, this is not a particularly personal blog. On the other hand, it’s a blog. And in any case, perhaps my personal notes will somehow be a useful or interesting view inside the digital marketing world. Coming and Going Last summer I…
Tag: SEO
What Is PPC?
The short answer is, PPC is for Pay-per-Click. It’s part of search engine marketing, and you’ve already guessed there’s an acronym for that, too: SEM. But you don’t know much more than you did when you started reading this paragraph, do you? Allow me to explain. Every time you run a successful search using Google,…