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chopping wood - fire the AI

Google Search Ads: I Fired the AI (Twice) and Won

Posted on July 17, 2023

When Google Ads performance tanked in campaigns with ROAS and impression share targets, I fired the AI, went back to manual CPC bidding, and saw superb results.

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Flames

When Serious Software Imitates Malware

Posted on June 16, 2023

If customers matter, it can’t be good business to make your software resemble malware. Examples from Adobe, Apple, and Microsoft.

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grass and unplanted field

Five Reasons to Manage Microsoft Ads Separately from Google Ads

Posted on April 10, 2023

Five reasons why most advertisers are smart to manage Microsoft Ads separately from Google Ads, not relying simply on automated imports.

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bicycle race

New and Improved from Google

Posted on February 1, 2018

We’ll discuss what’s new and improved from Google, specifically custom intent audiences and better page speed insights. But first will you indulge an editorial note? Very high on my list of good advice for bloggers would be, “Don’t go two and a half years without blogging, if you want people to take you seriously.” I…

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180fusion? Yes, Definitely!

Posted on May 8, 2015

If you’ll indulge me, I am inclined to be personal today. On one hand, this is not a particularly personal blog. On the other hand, it’s a blog. And in any case, perhaps my personal notes will somehow be a useful or interesting view inside the digital marketing world. Coming and Going Last summer I…

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A Few Notes on HeroConf 2015 (and Portland)

Posted on May 2, 2015

Earlier this week, I had the good fortune to spend about 46 hours in Portland, Oregon — mostly downtown. In fact, I was entirely downtown, except for the airport and some travel between the airport and downtown on MAX, the light-rail system. I was there for HeroConf 2015, a useful and enjoyable PPC convention. Whoever…

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Seven Popular Ways to Waste PPC Ad Money (Part 2)

Posted on April 2, 2015

Last time I began listing seven great ways to waste your PPC dollars. Here are the last four. 4. Use AdWords Express To use AdWords Express is to tell Google, “Here’s my site. Here’s my money. Advertise however you want.” AdWords Express isn’t even a good stepping stone to regular AdWords; you can’t convert from one…

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Seven Popular Ways to Waste PPC Ad Money (Part 1)

Posted on March 30, 2015

I manage pay-per-click (PPC) advertising accounts for a living, so every month I audit or rebuild a few accounts for small-to-medium businesses (SMB). One of the first things I look for in an account is waste. I usually find some. Here are some recurring themes. I’ll speak specifically of Google AdWords, but several of these points…

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Be Careful with Those Averages

Posted on February 25, 2015

When I began reporting PPC and other metrics to C-level corporate officers, I had the good fortune to be reporting to people who didn’t just want the numbers. They wanted to know what the numbers meant. If an average something-or-other went up from month to month, they wanted my best explanation — or my best…

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Why You Should Use Brand Campaigns

Posted on January 9, 2015

Leave me to my own devices, when crafting PPC ad campaigns for gonculators.com — I hope I’m making that up, with a nod to Hogan’s Heroes — and I will make brand (or branded) campaigns for both search and display networks. The keywords in the search campaign will likely be: +gonculator (the + is for modified broad…

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Latest Posts

  • Google Search Ads: I Fired the AI (Twice) and WonJuly 17, 2023
  • When Serious Software Imitates MalwareJune 16, 2023
  • Five Reasons to Manage Microsoft Ads Separately from Google AdsApril 10, 2023
  • New and Improved from GoogleFebruary 1, 2018
  • 180fusion? Yes, Definitely!May 8, 2015

Latest Comments

  1. David Rodeback on Why You Should Use Brand CampaignsMay 12, 2015
  2. David Rodeback on Seven Popular Ways to Waste PPC Ad Money (Part 1)April 2, 2015
  3. David Rodeback on Why You Should Use Brand CampaignsFebruary 24, 2015

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