If you’ll indulge me, I am inclined to be personal today. On one hand, this is not a particularly personal blog. On the other hand, it’s a blog. And in any case, perhaps my personal notes will somehow be a useful or interesting view inside the digital marketing world. Coming and Going Last summer I…
Tag: SEM
Seven Popular Ways to Waste PPC Ad Money (Part 2)
Last time I began listing seven great ways to waste your PPC dollars. Here are the last four. 4. Use AdWords Express To use AdWords Express is to tell Google, “Here’s my site. Here’s my money. Advertise however you want.” AdWords Express isn’t even a good stepping stone to regular AdWords; you can’t convert from one…
Seven Popular Ways to Waste PPC Ad Money (Part 1)
I manage pay-per-click (PPC) advertising accounts for a living, so every month I audit or rebuild a few accounts for small-to-medium businesses (SMB). One of the first things I look for in an account is waste. I usually find some. Here are some recurring themes. I’ll speak specifically of Google AdWords, but several of these points…
ELROI, My Favorite PPC Metric
When practiced intelligently, Internet advertising is driven by numbers. Get the right metrics, make sure they’re accurate, and manage your PPC accounts patiently and wisely, and you can scale some significant heights, in terms of traffic, revenue, and profitability. Every company in every market is different, of course. Metrics which are readily obtained in one…
Five Things You Need Before You Start PPC
Let’s be realistic. Google will be happy to take your money. So will Bing, Facebook, YouTube, LinkedIn, iAd — whether you get anything in return that makes good business sense for you or not. Of course, it’s much better for Google and the rest if your business thrives and you give them even more money….
What Is PPC?
The short answer is, PPC is for Pay-per-Click. It’s part of search engine marketing, and you’ve already guessed there’s an acronym for that, too: SEM. But you don’t know much more than you did when you started reading this paragraph, do you? Allow me to explain. Every time you run a successful search using Google,…
Welcome to Sensible Digital Marketing
Welcome to Sensible Digital Marketing, a new blog about pay-per-click (PPC) advertising, or in other words search engine marketing (SEM). (The two terms are not precisely synonyms, but we’ll get to that in a later post.) After working as a programmer and database developer for over a decade — I still moonlight at both —…