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Tag: ROI

ELROI, My Favorite PPC Metric

Posted on December 5, 2014

When practiced intelligently, Internet advertising is driven by numbers. Get the right metrics, make sure they’re accurate, and manage your PPC accounts patiently and wisely, and you can scale some significant heights, in terms of traffic, revenue, and profitability. Every company in every market is different, of course. Metrics which are readily obtained in one…

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