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Tag: ROAS

Why You Should Use Brand Campaigns

Posted on January 9, 2015

Leave me to my own devices, when crafting PPC ad campaigns for gonculators.com — I hope I’m making that up, with a nod to Hogan’s Heroes — and I will make brand (or branded) campaigns for both search and display networks. The keywords in the search campaign will likely be: +gonculator (the + is for modified broad…

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