Five reasons why most advertisers are smart to manage Microsoft Ads separately from Google Ads, not relying simply on automated imports.
Tag: negative keywords
Seven Popular Ways to Waste PPC Ad Money (Part 2)
Last time I began listing seven great ways to waste your PPC dollars. Here are the last four. 4. Use AdWords Express To use AdWords Express is to tell Google, “Here’s my site. Here’s my money. Advertise however you want.” AdWords Express isn’t even a good stepping stone to regular AdWords; you can’t convert from one…