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Tag: Google

180fusion? Yes, Definitely!

Posted on May 8, 2015

If you’ll indulge me, I am inclined to be personal today. On one hand, this is not a particularly personal blog. On the other hand, it’s a blog. And in any case, perhaps my personal notes will somehow be a useful or interesting view inside the digital marketing world. Coming and Going Last summer I…

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A Few Notes on HeroConf 2015 (and Portland)

Posted on May 2, 2015

Earlier this week, I had the good fortune to spend about 46 hours in Portland, Oregon — mostly downtown. In fact, I was entirely downtown, except for the airport and some travel between the airport and downtown on MAX, the light-rail system. I was there for HeroConf 2015, a useful and enjoyable PPC convention. Whoever…

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Seven Popular Ways to Waste PPC Ad Money (Part 2)

Posted on April 2, 2015

Last time I began listing seven great ways to waste your PPC dollars. Here are the last four. 4. Use AdWords Express To use AdWords Express is to tell Google, “Here’s my site. Here’s my money. Advertise however you want.” AdWords Express isn’t even a good stepping stone to regular AdWords; you can’t convert from one…

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Seven Popular Ways to Waste PPC Ad Money (Part 1)

Posted on March 30, 2015

I manage pay-per-click (PPC) advertising accounts for a living, so every month I audit or rebuild a few accounts for small-to-medium businesses (SMB). One of the first things I look for in an account is waste. I usually find some. Here are some recurring themes. I’ll speak specifically of Google AdWords, but several of these points…

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Five Things You Need Before You Start PPC

Posted on November 11, 2014

Let’s be realistic. Google will be happy to take your money. So will Bing, Facebook, YouTube, LinkedIn, iAd — whether you get anything in return that makes good business sense for you or not. Of course, it’s much better for Google and the rest if your business thrives and you give them even more money….

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Latest Posts

  • New and Improved from GoogleFebruary 1, 2018
  • 180fusion? Yes, Definitely!May 8, 2015
  • A Few Notes on HeroConf 2015 (and Portland)May 2, 2015
  • Seven Popular Ways to Waste PPC Ad Money (Part 2)April 2, 2015
  • Seven Popular Ways to Waste PPC Ad Money (Part 1)March 30, 2015

Latest Comments

  1. David Rodeback on Why You Should Use Brand CampaignsMay 12, 2015
  2. David Rodeback on Seven Popular Ways to Waste PPC Ad Money (Part 1)April 2, 2015
  3. David Rodeback on Why You Should Use Brand CampaignsFebruary 24, 2015

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