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Tag: Google AdWords

Be Careful with Those Averages

Posted on February 25, 2015

When I began reporting PPC and other metrics to C-level corporate officers, I had the good fortune to be reporting to people who didn’t just want the numbers. They wanted to know what the numbers meant. If an average something-or-other went up from month to month, they wanted my best explanation — or my best…

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ELROI, My Favorite PPC Metric

Posted on December 5, 2014

When practiced intelligently, Internet advertising is driven by numbers. Get the right metrics, make sure they’re accurate, and manage your PPC accounts patiently and wisely, and you can scale some significant heights, in terms of traffic, revenue, and profitability. Every company in every market is different, of course. Metrics which are readily obtained in one…

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Five Things You Need Before You Start PPC

Posted on November 11, 2014

Let’s be realistic. Google will be happy to take your money. So will Bing, Facebook, YouTube, LinkedIn, iAd — whether you get anything in return that makes good business sense for you or not. Of course, it’s much better for Google and the rest if your business thrives and you give them even more money….

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What Is PPC?

Posted on November 8, 2014

The short answer is, PPC is for Pay-per-Click. It’s part of search engine marketing, and you’ve already guessed there’s an acronym for that, too: SEM. But you don’t know much more than you did when you started reading this paragraph, do you? Allow me to explain. Every time you run a successful search using Google,…

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Latest Posts

  • New and Improved from GoogleFebruary 1, 2018
  • 180fusion? Yes, Definitely!May 8, 2015
  • A Few Notes on HeroConf 2015 (and Portland)May 2, 2015
  • Seven Popular Ways to Waste PPC Ad Money (Part 2)April 2, 2015
  • Seven Popular Ways to Waste PPC Ad Money (Part 1)March 30, 2015

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  1. David Rodeback on Why You Should Use Brand CampaignsMay 12, 2015
  2. David Rodeback on Seven Popular Ways to Waste PPC Ad Money (Part 1)April 2, 2015
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