Five reasons why most advertisers are smart to manage Microsoft Ads separately from Google Ads, not relying simply on automated imports.
Tag: Bing Ads
Seven Popular Ways to Waste PPC Ad Money (Part 2)
Last time I began listing seven great ways to waste your PPC dollars. Here are the last four. 4. Use AdWords Express To use AdWords Express is to tell Google, “Here’s my site. Here’s my money. Advertise however you want.” AdWords Express isn’t even a good stepping stone to regular AdWords; you can’t convert from one…
Seven Popular Ways to Waste PPC Ad Money (Part 1)
I manage pay-per-click (PPC) advertising accounts for a living, so every month I audit or rebuild a few accounts for small-to-medium businesses (SMB). One of the first things I look for in an account is waste. I usually find some. Here are some recurring themes. I’ll speak specifically of Google AdWords, but several of these points…
Be Careful with Those Averages
When I began reporting PPC and other metrics to C-level corporate officers, I had the good fortune to be reporting to people who didn’t just want the numbers. They wanted to know what the numbers meant. If an average something-or-other went up from month to month, they wanted my best explanation — or my best…
Five Things You Need Before You Start PPC
Let’s be realistic. Google will be happy to take your money. So will Bing, Facebook, YouTube, LinkedIn, iAd — whether you get anything in return that makes good business sense for you or not. Of course, it’s much better for Google and the rest if your business thrives and you give them even more money….
What Is PPC?
The short answer is, PPC is for Pay-per-Click. It’s part of search engine marketing, and you’ve already guessed there’s an acronym for that, too: SEM. But you don’t know much more than you did when you started reading this paragraph, do you? Allow me to explain. Every time you run a successful search using Google,…