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Tag: AdWords

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New and Improved from Google

Posted on February 1, 2018

We’ll discuss what’s new and improved from Google, specifically custom intent audiences and better page speed insights. But first will you indulge an editorial note? Very high on my list of good advice for bloggers would be, “Don’t go two and a half years without blogging, if you want people to take you seriously.” I…

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Seven Popular Ways to Waste PPC Ad Money (Part 2)

Posted on April 2, 2015

Last time I began listing seven great ways to waste your PPC dollars. Here are the last four. 4. Use AdWords Express To use AdWords Express is to tell Google, “Here’s my site. Here’s my money. Advertise however you want.” AdWords Express isn’t even a good stepping stone to regular AdWords; you can’t convert from one…

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Seven Popular Ways to Waste PPC Ad Money (Part 1)

Posted on March 30, 2015

I manage pay-per-click (PPC) advertising accounts for a living, so every month I audit or rebuild a few accounts for small-to-medium businesses (SMB). One of the first things I look for in an account is waste. I usually find some. Here are some recurring themes. I’ll speak specifically of Google AdWords, but several of these points…

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Latest Posts

  • Five Reasons to Manage Microsoft Ads Separately from Google AdsApril 10, 2023
  • New and Improved from GoogleFebruary 1, 2018
  • 180fusion? Yes, Definitely!May 8, 2015
  • A Few Notes on HeroConf 2015 (and Portland)May 2, 2015
  • Seven Popular Ways to Waste PPC Ad Money (Part 2)April 2, 2015

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