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Category: Getting Started

Why You Should Use Brand Campaigns

Posted on January 9, 2015

Leave me to my own devices, when crafting PPC ad campaigns for gonculators.com — I hope I’m making that up, with a nod to Hogan’s Heroes — and I will make brand (or branded) campaigns for both search and display networks. The keywords in the search campaign will likely be: +gonculator (the + is for modified broad…

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Five Things You Need Before You Start PPC

Posted on November 11, 2014

Let’s be realistic. Google will be happy to take your money. So will Bing, Facebook, YouTube, LinkedIn, iAd — whether you get anything in return that makes good business sense for you or not. Of course, it’s much better for Google and the rest if your business thrives and you give them even more money….

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What Is PPC?

Posted on November 8, 2014

The short answer is, PPC is for Pay-per-Click. It’s part of search engine marketing, and you’ve already guessed there’s an acronym for that, too: SEM. But you don’t know much more than you did when you started reading this paragraph, do you? Allow me to explain. Every time you run a successful search using Google,…

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  • Seven Popular Ways to Waste PPC Ad Money (Part 2)April 2, 2015

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  1. David Rodeback on Why You Should Use Brand CampaignsMay 12, 2015
  2. David Rodeback on Seven Popular Ways to Waste PPC Ad Money (Part 1)April 2, 2015
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